Privacy Policy

Introduction

This privacy policy explains what personal data we collect when you interact with our companies, our websites and our shop, why we collect it, how long we keep it, who we share it with, and the rights you have over it.

It is written in plain English rather than legal language. If anything is unclear, or you want more detail about how we handle your data, please contact us using the details at the end of this policy. We want you to be fully informed about your rights and about how your data is used.

We review this policy regularly and update it when our services, suppliers or the law change. The date of the current version is shown at the bottom of this page, and you can ask us for a copy of any earlier version. Where a change is significant, for example a new purpose for using your data, we will tell you by email or by a notice on our websites before it takes effect.

This policy is written in English. Where we show a translation, it is provided for your convenience and the English version is the one that applies.

Who are First Class Watches and James Moore Jewellers?

First Class Watches Limited (company number 06197115) and James Moore Jewellers Limited (company number 06197519) are companies registered in England and Wales. Both are subsidiaries of our parent company, First Class Retail Limited. Our registered office and shop are at 9 Warwick Road, Kenilworth, Warwickshire, CV8 1HD, United Kingdom. Both companies are registered with the UK Information Commissioner's Office: First Class Watches Limited under registration number ZA067495 and James Moore Jewellers Limited under registration number ZA275110.

For simplicity, this policy uses ‘we’, ‘us’ and ‘our’ to mean whichever of the two companies is the data controller for your data. Which company that is depends on how you deal with us:

• When you use any of our websites, or order by telephone, First Class Watches Limited is the data controller.
• When you buy, sell, or leave an item for repair in our Kenilworth shop, James Moore Jewellers Limited is the data controller.

The two companies share systems and staff, so it is sometimes necessary to share your data between them, for example if you call our web team and ask for a product to be put aside for you to see in the shop. Both companies apply this policy in the same way.

We operate these websites, including their country-specific versions:

• firstclasswatches.co.uk
• firstclasswatches.com
• jamesmoorejewellers.co.uk

We also sell in our Kenilworth shop and through online marketplaces such as Amazon, eBay and Fruugo. When you buy from us on a marketplace, the marketplace is also a data controller for the data it collects from you, and its own privacy policy applies alongside this one.

We are established in the United Kingdom, and the UK GDPR and the Data Protection Act 2018 apply to everything we do. If you are in the European Economic Area, the EU GDPR also protects you when you use our websites, and this policy is written to meet both.

Explaining the legal bases for data collection

Data protection law only allows us to use your personal data where we have a proper reason to, known as a legal basis. The ones we rely on are:

Consent

In some situations we ask for your clear consent to use your personal data for a specific purpose, for example when you tick a box to receive our emails, ask us to tell you when a product is back in stock, or accept advertising cookies in our cookie banner. You can withdraw your consent at any time, and we tell you how in the sections below.

Contract

Some processing is necessary to provide what you have asked us for. For example, when you order from us we need your name, address and contact details to take payment, deliver the order and provide after-sales support, and we pass delivery details to our courier.

Legal obligation

Sometimes the law requires us to keep or share your personal data. For example, we must keep records of sales for tax purposes, keep records of second-hand jewellery we buy, and we may have to pass details of fraudulent purchases or other criminal activity to the police or a regulator.

Legitimate interests

For some purposes we rely on our legitimate interests as a business, or those of a third party, provided this is something you would reasonably expect and it does not unfairly affect your rights and freedoms. Where we rely on this basis we have considered the balance between our interests and yours. For example:

• We use your purchase history to show you offers we think will interest you.
• We combine sales information to identify best-selling products and to forecast demand.
• We use website usage data to fix problems and improve how our websites work.
• We check orders for signs of fraud to protect you and us.

You have the right to object to processing based on our legitimate interests. See your rights below.

When do we collect your personal data?

• When you visit any of our websites.
• When you create an account, or place an order online or by telephone.
• When you buy something in our shop, or place a deposit against an item.
• When you contact us by any means with a question, complaint or return request, including by email, telephone, live chat, WhatsApp, social media or our helpdesk.
• When you ask us for a price match or a quote using our online form.
• When you ask us to tell you when a product is back in stock.
• When you join our loyalty programme, or earn or spend loyalty rewards.
• When you track an order, view your order history or manage your account online.
• When you ask us to reserve a product for you to see or buy in the shop.
• When you ask a member of staff to email you information about a product or service.
• When you book an appointment with us.
• When you enter a prize draw or competition.
• When you complete a survey or questionnaire we send you.
• When you leave a review of a product or of our service, including any photos you attach. If a review mentions a member of staff, they have their own rights over what is said about them, just as you do.
• When you leave an item with us for repair or servicing, or return an item for a refund or under warranty.
• When you sell an item of jewellery to us in the shop.
• When you apply for finance or use a pay-later option at checkout.
• When you take out jewellery insurance offered at checkout.
• When you fill in any form, for example an accident report in the shop.
• When a third party you have given permission to shares information with us, for example when a payment provider, finance lender or online marketplace such as Klarna, PayPal, Amazon or eBay tells us about a purchase you have made.
• When you visit our shop or warehouse, where CCTV records images for the safety of customers and staff.

What kind of personal data do we collect?

• Your name, billing and delivery addresses, email address and telephone number when you place an order or make an enquiry.
• Your account details, including your password, which is stored in a scrambled (hashed) form that we cannot read.
• Details of the products you order, view, add to your basket, review or ask us about, and any special requests such as bracelet sizing, engraving or gift wrapping.
• Payment details as required by your chosen payment method. Card numbers are sent directly to our payment providers and are never stored on our systems. Where you ask us to refund postage or other costs to a bank account, we hold the account details you give us for that refund.
• Information you give us when applying for finance or a pay-later option, which is passed to the lender.
• Your loyalty programme balance and history.
• Notes of your conversations with our staff, copies of emails, chat transcripts and messages, and details of any complaints, so we have a full record of what was agreed.
• We may ask to see an identity document such as a passport or driving licence, for example when buying jewellery from you or before releasing a high-value order. We check it and note that we have done so; we do not keep a copy.
• Photographs of jewellery or watches you bring to us for repair, valuation or sale.
• Your comments, reviews and survey responses, and any photos you attach to them.
• Your social media username when you contact us or interact with us on social media.
• Images recorded on CCTV in our shop and in the warehouse where we pack orders.
• Technical information about your device and connection, such as your IP address, approximate location, browser type and screen size, and how you found our website.
• How you use our websites: pages viewed, links clicked, search terms entered and adverts clicked. With your consent, this may include a recording of how you move around a page, showing the page layout and where you scroll and click only, never what you type.
• Information from cookies and similar technologies stored in your browser. See the cookies section below.

We do not ask for, and please do not send us, sensitive information such as details of your health, religion or ethnicity. Our websites are not aimed at children, and you must be 18 or over to apply for finance or a pay-later option. We do not record telephone calls.

How and why do we use your personal data?

We want to give you the best possible service, and to do that we have to use the personal data you give us in the ways described below. In each case we say which legal basis we rely on. In some cases we use what you have viewed or bought to work out which products are likely to interest you. Data protection law allows us to do this as part of our legitimate interest in understanding our customers, and you can object at any time using the details in your rights.

Providing what you have asked for

• Processing your order placed on our websites, by telephone or in the shop, including taking payment, arranging delivery, providing after-sales support and handling returns and warranty claims. We share your details with the third parties needed to do this, such as payment providers and couriers. Without this data we cannot fulfil your order. Legal basis: contract, and legal obligation for our sales and tax records.
• Keeping you updated about your order by email and, if you give us a mobile number, by text message: for example your order confirmation, despatch and tracking details, and updates if an item is delayed. We pass your name, address and contact details to the courier so they can deliver and keep you informed. Legal basis: contract.
• Answering your questions and complaints. We use what you send us, together with what we already hold about you, to reply. We keep a record of the messages sent and received so we can refer back to them. Legal basis: contract, legal obligation and our legitimate interest in providing a good service.
• Repairs, servicing and warranty work, whether carried out by us or sent to the manufacturer or a specialist workshop. We may photograph items to keep a record of their condition. Legal basis: contract.
• Buying second-hand jewellery from you, where we record a description and image of the item, the price paid and your contact details, and check your identity in line with police guidance. Legal basis: contract, legal obligation for our tax records, and our legitimate interest in preventing the handling of stolen goods.
• Finance and pay-later options. If you choose to pay by finance or a pay-later option such as Klarna or PayPal Pay in 3, we pass your contact and order details to the lender so they can decide whether to offer you credit and manage your agreement. The lender is a separate data controller and its privacy policy applies to that decision. Legal basis: contract.
• Jewellery insurance. If you choose the insurance offered at checkout, we pass your name, address, email address and telephone number to the insurer so they can set up your policy. Legal basis: contract.
• Our loyalty programme. We use your purchase history to work out and record the rewards you have earned, and to let you spend them. Members also receive loyalty emails about their rewards and members’ offers. You can say no to these when you join, switch them off from your account at any time, and every email has an unsubscribe link. Legal basis: contract for running the programme; for the emails, legitimate interest under the “soft opt-in”, with an opt-out offered when you join and in every message.
• Back-in-stock alerts. When you ask us to tell you when a product is available again, we use the email address or mobile number you give us for that alert only, and not for any other marketing unless you have separately agreed to it. Legal basis: consent.
• Price match and quote requests. We use the details you give us, including any links or text you include, to assess your request and reply to you. We keep a record of previous requests so we can respond consistently. Legal basis: the steps you have asked us to take before a sale, and our legitimate interest in responding consistently.
• Appointments and reservations you ask us to make. Legal basis: contract.
• Prize draws, competitions and surveys you choose to enter or complete. Legal basis: consent.

Keeping you and us safe

• Preventing fraud and protecting your account. We check orders for signs of fraud, sometimes with the help of our payment providers, and may ask you to confirm details before we discuss or despatch an order. We monitor the IP addresses of devices using our websites to detect attempts to undermine their security. Where we suspect a crime we may share information with the police, our payment providers or your bank. Legal basis: our legitimate interest in preventing fraud, and legal obligation.
• CCTV in our shop and warehouse, for the security of customers, staff and stock, and to resolve disputes about what was in a parcel. Legal basis: legitimate interest.
• Developing, testing and improving our systems. For example, if you tell us you are having trouble with our website, we may look at what your browser session did to find the problem. Legal basis: legitimate interest.

Marketing and advertising

• Emails about products, news and offers. We only send these where you have ticked the box asking to receive them, when creating an account, signing up to our newsletter, or asking for a back-in-stock alert or price match. We may use your purchase history and what you have viewed to choose what to send you. We record which emails are opened and which links are clicked so we can see how well our campaigns work. Every marketing email has an unsubscribe link, and you can also opt out using the details in the section below. Legal basis: consent.
• Reminders about an unfinished order. If you enter your email address in our checkout and leave without completing your order, we may email you up to two reminders about the items in your basket. When you enter your email address you can tick a box to say you do not want these, and every reminder has an unsubscribe link. Legal basis: legitimate interest, relying on the “soft opt-in” that UK marketing law allows for customers in the course of a sale.
• Review invitations. After an order we may email you to check everything is satisfactory and invite you to review the product. We also pass your name, email address and order reference to Trustpilot, an independent review platform, so they can invite you to review our service. If you would rather not be asked, let us know when you order, or use the unsubscribe link in Trustpilot’s email afterwards. Legal basis: legitimate interest in improving our service and product information.
• Personalised advertising on other websites and apps. With your consent given in our cookie banner, advertising companies such as Google, Meta (Facebook and Instagram), Microsoft and Criteo set cookies or similar identifiers on your device so that products and brands you have looked at, added to your basket or bought can be used to show you relevant adverts elsewhere. These companies also give us anonymous, aggregated information about our audience, such as age ranges and interests. Legal basis: consent.
• Measuring our advertising. With your consent, when you place an order we may share a scrambled (hashed) version of your email address, telephone number, name and address with Google and Meta so they can tell which adverts led to sales. The hashed values cannot be turned back into your details by anyone who does not already hold them. Legal basis: consent.
• Affiliate partners. If you reach us through a partner website that earns commission on sales, we share the order reference, order value and a hashed version of your email address with the affiliate network so the partner can be paid. The cookie that records which partner referred you is only set with your consent in our cookie banner; the order confirmation itself is sent under our legitimate interest in paying our partners what they are owed. Legal basis: consent (cookie) and legitimate interest (order confirmation).
• Showing you relevant content on our own websites, such as recently viewed products and recommendations based on what you have viewed or bought. Legal basis: consent to the cookies involved.

Running our business

• Understanding how our websites are used. We use analytics tools, including Google Analytics and Microsoft Clarity, to see how visitors find and use our websites, which pages work well and where people have problems. Clarity is not a screen recording: all text on the page and anything you type is masked before anything is stored, so what we see is the page layout and where visitors scroll, click and tap, never your details. That is enough to show us where a page is confusing. These tools only run with your consent. Legal basis: consent.
• Sharing data between our two companies so that we hold one record of your preferences and purchases, and so that either company can help you. Legal basis: legitimate interest.
• Using assistive tools, including artificial intelligence, to help our staff. A member of staff reviews anything these tools produce before it is acted on, they never make decisions about you on their own, and we systematically remove names, contact details and other personal information before anything is sent to them. We use business services, from providers such as Anthropic and OpenAI, whose terms do not allow the provider to use our data to train its models. Our staff use them to help draft replies to enquiries, assess price match requests, summarise support conversations and read documents such as supplier invoices. Legal basis: legitimate interest.
• Legal and regulatory purposes, such as keeping tax records, responding to a court order or a regulator, and sending you information the law requires us to send, for example a product recall or a change to this policy. Legal basis: legal obligation.

Automated decisions

We do not make decisions about you that are based solely on automated processing and that have a legal or similarly significant effect on you. Our payment providers and finance lenders carry out their own automated fraud and credit checks when you pay; they are the data controller for those checks, and their privacy policies explain your rights, including the right to ask for a human review. If an order is held by our own fraud checks, a member of our team always reviews it before any decision is made.

How we look after and protect your personal data

We know how important it is that your data is stored, accessed and transferred securely, and we take appropriate technical and organisational measures to protect it.

All of our websites use encryption (HTTPS/TLS) so that nobody can read the data you send us, or tamper with the pages we send back, while it is in transit. Our websites sit behind a security service that filters malicious traffic.

Payment card details are sent directly to our payment providers and are never stored by us, so neither we nor anyone who gained access to our systems could retrieve them. Purchases in the shop are made through secure payment terminals that meet industry standards.

Access to your data within our companies is limited to staff who need it to do their job. Our internal systems are protected by individual logins with multi-factor authentication, we test our website code for security vulnerabilities, and we work to the PCI DSS standard for card payments. We keep these measures under review. Access to your order history online is protected by your account password or, for guest orders, your order number and personal details.

When we share data with suppliers we have contracts in place that require them to protect it, to use it only for the purpose we have agreed, and to delete or return it when the work is finished.

If a security breach ever put your rights at risk, we would tell you and the regulator without undue delay, as the law requires.

How long will we store your personal data?

We keep your personal data only for as long as we need it for the purpose it was collected, or for as long as the law requires. After that it is deleted or anonymised so that it can no longer be linked to you. For example, statistics about visitors to our websites are combined so that they cannot identify you but still let us plan our business.

Our main retention periods are:

• Orders: ten years from the date of the order. Tax law requires six; we keep the full ten so that we can help with warranty claims, repairs and product recalls, and so that you can see your own purchase history. After that, the order is anonymised so it can no longer be linked to you. You can ask us to delete your order history sooner, except for the records tax law requires us to keep.
• Customer accounts: deleted ten years after you last signed in (or after the account was created, if you never signed in).
• Enquiries, complaints and chat transcripts: up to six years from our last contact, in case of a later dispute. Separately, the copies of order emails kept in our order system (confirmations, despatch notices and replies sent from there) are deleted after one year.
• Finance and pay-later applications: held by the lender under its own policy; we keep only the outcome and the order.
• Records of jewellery bought from the public: six years, as tax law requires.
• Marketing preferences: we keep a record that you have opted out for as long as necessary to make sure we respect it.
• Back-in-stock alerts: deleted three months after the alert is sent, or after one year if the product has not come back into stock.
• Price match requests: two years.
• Unfinished-order reminders: the email address and basket are deleted after one month.
• CCTV: recordings are normally overwritten within 90 days. We keep a copy of any footage that relates to an incident, a stock query or a dispute until that matter has been resolved.
• Website analytics linked to you by a cookie or identifier: up to 14 months, after which only aggregated figures remain.
• Security and traffic logs (IP addresses, device details, pages requested): up to six months, most for much less.
• Identity checks: we note on the order or purchase record that a document was checked; no copy of the document is kept.

Who do we share your personal data with?

To provide our goods and services we have to share your personal data with trusted third parties, for example delivery companies, payment providers, and workshops that carry out repairs and warranty work. Whenever we do:

• We share only the information needed for that specific purpose.
• Where the third party works for us, they may only use your data for the purposes set out in our contract with them and must protect it to the standard the law requires.
• Where the third party is a separate controller, such as a lender, a marketplace or a courier, its own privacy policy also applies.
• If we stop using a supplier, the data they hold for us is deleted or returned.

The types of organisation we share data with, and our main suppliers in each category, are:

• Payment providers who process your payment on our behalf: Opayo (Elavon), Barclaycard, Stripe, PayPal, Amazon Pay and, for Apple Pay and Google Pay, Apple and Google. Refunds to a bank account are made through Wise.
• Finance and pay-later lenders, who decide whether to offer you credit: online, Klarna Bank AB, Secure Trust Bank plc trading as V12 Retail Finance, and PayPal UK Ltd; in our shop, Novuna Consumer Finance (Mitsubishi HC Capital UK PLC). First Class Watches Limited (Financial Conduct Authority registration number 688157) and James Moore Jewellers Limited (registration number 959515) act as credit brokers, not lenders, and are authorised and regulated by the Financial Conduct Authority.
• Our international checkout partner, Global-e, which acts as the seller of record for orders delivered outside the United Kingdom and handles payment, duties and delivery for those orders. Global-e is a separate data controller for the order it processes, and its terms and privacy policy are shown to you during checkout; we remain the controller for your use of our website and your account with us.
• Delivery companies: Royal Mail, DPD (booked through the carrier service GFS), DHL and their delivery partners, who receive your name, address, telephone number and email address so they can deliver and keep you informed.
• Insurance: T H March & Co Ltd, if you choose the jewellery insurance offered at checkout.
• Manufacturers, service centres and workshops who carry out repairs and warranty work on your behalf.
• Email, text message and customer service systems that we use to contact you and manage enquiries: Postmark (transactional email), Sinch (text messages), Zendesk (live chat), Freshdesk (helpdesk), WhatsApp Business (Meta), Google Workspace (email and documents), and our own email marketing system.
• Review platforms: Trustpilot, and Google Customer Reviews if you opt in to their survey at checkout.
• Advertising and analytics companies, who only receive data with your consent given in our cookie banner: Google (Analytics, Ads and Tag Manager), Meta (Facebook and Instagram), Microsoft (Advertising and Clarity) and Criteo. Most of this data passes through a server we control before reaching them, which lets us limit what is shared.
• Affiliate network: CJ Affiliate, which receives the order reference, order value and a hashed email address for orders referred by one of its partners, as described above.
• Online marketplaces where you have bought from us: Amazon, eBay (through our marketplace partner Rithum, formerly ChannelAdvisor) and Fruugo.
• Shop and accounting systems: Lightspeed, our point-of-sale system for in-shop purchases, and Intuit QuickBooks, which receives payment and order references but not customer names.
• IT and hosting companies that run our websites and systems: Cloudflare (security and content delivery), Akamai/Linode (hosting, including storage of photos you upload with reviews), CookieYes (cookie consent), Crafty Clicks (address lookup) and Google (reCAPTCHA spam protection).
• Assistive tools our staff use as described above, provided by Anthropic and OpenAI.
• Professional advisers such as our accountants, auditors, insurers and lawyers, where necessary.

Suppliers change from time to time. We update this list when we make a significant change, and you can ask us for the current list at any time.

In a small number of situations we share data with third parties for their own purposes:

• With your consent, given at the time, for example if you enter a joint competition and agree to be contacted by the other company.
• For fraud prevention, where we may share details of suspicious activity with law enforcement or with the security teams at our payment providers or your bank.
• With the police, regulators, courts or government agencies, in the UK or elsewhere, when we receive a valid request. We consider each request individually.
• If all or part of our business is sold or transferred, we may pass relevant data to the new owner, who must continue to use it under this policy.

Where your personal data may be processed

Your data is held on our systems in the United Kingdom. Some of the suppliers listed above are based, or store data, outside the UK, including in the European Economic Area and the United States.

Whenever your data leaves the UK we make sure it is protected to the standard UK law requires. We do this by relying on one of the following:

• A decision by the UK government that the destination country provides adequate protection. This covers the European Economic Area, and companies in the United States that are certified under the UK Extension to the EU-US Data Privacy Framework.
• Where there is no such decision, a contract with the recipient on the terms approved by the UK Information Commissioner (the International Data Transfer Agreement or the UK Addendum to the European Commission's Standard Contractual Clauses), together with an assessment of the protection available in that country.

If you are in the European Economic Area, your data is transferred to us in the UK under the European Commission's decision that the UK provides adequate protection, and we use the EU Standard Contractual Clauses or the EU-US Data Privacy Framework for onward transfers where needed. For international orders placed through our website, Global-e collects and processes your order as a separate controller under its own privacy policy.

You can ask us for more information about the safeguards we use for a particular transfer.

What are your rights over your personal data?

You have the following rights over your personal data. They apply whether you are in the UK, the European Economic Area or elsewhere, and we do not charge for dealing with them unless a request is clearly unfounded or excessive.

• Access: you can ask for a copy of the personal data we hold about you, and for information about how we use it.
• Correction: you can ask us to correct data that is inaccurate or incomplete. You can update most of your details yourself by signing in to your account.
• Erasure: you can ask us to delete your data where we no longer need it, where you withdraw consent, or where you object and we have no overriding reason to keep it. We cannot delete data we are legally required to keep, such as records of your orders.
• Restriction: you can ask us to stop using your data, but keep it, while a dispute about its accuracy or our use of it is resolved.
• Portability: you can ask for the data you gave us, where we use it under a contract or with your consent, in a commonly used electronic format so you can pass it to another organisation.
• Objection: you can object to any processing we carry out under our legitimate interests, for reasons connected to your particular situation. We will stop unless we can show a compelling reason to continue. You can object to direct marketing at any time, and we must always stop.
• Withdrawing consent: wherever we rely on your consent, you can withdraw it at any time. This does not affect anything we did before you withdrew it.
• Automated decisions: you can ask for a human review of any decision made about you solely by automated means.
• Complaint: you can complain to us, and to the regulator, as described in contacting the regulator below.

How long we take

We respond to requests within one month. If a request is complex, or you have made a number of requests, we may take up to two further months, and we will tell you within the first month if that is the case.

Checking your identity

To protect your data we will ask you to confirm your identity before acting on a request, usually by checking details we already hold. If someone else makes a request on your behalf, we will ask them to show that they have your permission.

How can you stop the use of your personal data for direct marketing?

You can stop marketing messages from us at any time, in any of these ways:

• Click the “unsubscribe” link in any marketing email we send you.
• Email us at info@firstclasswatches.co.uk. We will confirm by email once it is done.
• Telephone us on 01926 298499 during office hours (Monday to Saturday, 9am to 5pm).
• Write to First Class Watches or James Moore Jewellers, 9 Warwick Road, Kenilworth, Warwickshire, CV8 1HD.

Please note that you may still receive a message that was already scheduled for a short period while our systems update. Stopping marketing does not stop messages we need to send about an order you have placed, such as delivery updates.

How can you stop personalised off-site advertising?

The simplest way is to withdraw your consent to advertising cookies on our websites: click here to set or update your cookie preferences. No advertising or measurement data is then shared with the advertising companies listed above from that device.

The advertising companies also let you control how they use data collected across many websites. You can adjust those settings directly with them, or use the industry opt-out pages, which cover many companies at once, including ones we do not work with:

• Your Online Choices
• Network Advertising Initiative
• Google
• Meta (Facebook and Instagram)
• Microsoft
• Criteo

How do you manage cookies set by our websites?

Cookies are small text files stored on your device when you visit a website. We use them, and similar technologies such as local storage and pixels, to keep track of what is in your basket, to keep you signed in, to remember your preferences, to understand how our websites are used and, with your consent, to show you relevant advertising.

The cookies we use fall into four groups:

• Necessary: needed for the website to work, for example your basket, your sign-in, security checks and your cookie choices. These are always on.
• Functional: remember choices you make, such as your country or recently viewed products.
• Analytics: help us understand how visitors use our websites, for example which pages are popular and where people have problems.
• Advertising: used by us and our advertising partners to show you relevant adverts on other websites and to measure our advertising.

Functional, analytics and advertising cookies are only set with your consent. You can give or withdraw consent at any time, and see the current list of every cookie we use, its purpose and how long it lasts, by opening our cookie preferences. That list is kept up to date automatically and is the definitive record of the cookies on this website.

You can also block or delete cookies in your browser settings. Every browser is different, so please see its help pages. If you block necessary cookies, parts of our website, including the checkout, will not work, though you can always order by telephone or in the shop instead.

Some browsers can send a “Do Not Track” or “Global Privacy Control” signal. Our websites use the choices you make in our cookie banner rather than these signals, so please use the banner to set your preferences.

How can you access, or correct, personal data held by us?

To exercise any of the rights described above, contact us in one of these ways. It helps us to deal with your request quickly if you say that you are making a data protection request and tell us which right you want to use.

• Email us at info@firstclasswatches.co.uk
• Telephone us on 01926 298499 during office hours (Monday to Saturday, 9am to 5pm)
• Write to First Class Watches or James Moore Jewellers, 9 Warwick Road, Kenilworth, Warwickshire, CV8 1HD

You can also update your name, contact details, addresses and marketing preferences yourself at any time by signing in to your account on our website.

Contacting the regulator

If you are unhappy with how we have handled your personal data, or with our response to a request, please tell us first using the contact details below and we will do our best to put it right. We will acknowledge your complaint within 30 days and respond as soon as we can.

You also have the right to complain to the data protection regulator. In the UK this is the Information Commissioner's Office (ICO):

• Online: ico.org.uk/make-a-complaint
• Telephone: 0303 123 1113
• Post: Information Commissioner's Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF

If you live in the European Economic Area, you can instead complain to the data protection authority in the country where you live or work, or where the problem happened. A list is published by the European Data Protection Board at edpb.europa.eu.

Contacting us

We hope this policy has been helpful in explaining how we handle your personal data and your rights to control it. If you have any questions it has not answered, our team will be pleased to help:

• Email: info@firstclasswatches.co.uk
• Telephone: 01926 298499 during office hours (Monday to Saturday, 9am to 5pm)
• Post: First Class Watches or James Moore Jewellers, 9 Warwick Road, Kenilworth, Warwickshire, CV8 1HD, United Kingdom

This policy was last updated on 18 September 2026. Earlier versions are available on request.