Authorised retailer for Laco Watches.
History of Laco Watches
Originally Lacher & Co. the Laco brand began all the way back in
1925, and together, alongside Durowe (a German movement
manufacturer) the business was able to emerge at the forefront of
Pforzheim’s watch factories. Pforzheim is a town in southwestern
Germany and a gateway to the Black Forest. Laco has proved their
resiliency time and time again, which they reflect in every timepiece
that they create, they were able to continue business throughout
the Second World War and were one of five manufacturers supplying
watches for pilots of the German Luftwaffe.
Laco’s pilot watches are an expression of their story, which is one of
success. Relaunched back into the market at the start of the new
millennium, these new versions of their classic pilots watches
brought a developed and unique character to the brand, through
different artistic and mechanical innovations. Innovations such as
mechanical watch mechanisms with Genevese stripes and blue
screws, for example, which have been known as a sign of luxury
and quality for some time now.
A German brand, Laco aim to always provide an authentic,
passionate and precise experience, producing watches of the highest
quality. Laco has over 100 years of experience and dynamic
company history, and still remain true to the ambition and values of
the brand's founders, which were to create watches that would
stand out with both their quality and reliability. For this very reason,
Laco watches still rely on precise craftsmanship rather than on
industry for all the collections of their flagship pilot watch – from the
Original look to our elegant Classics models.