Authorised retailer for Swarovski Jewellery. Swarovski is amongst the most well-known brands in the world. The
family-owned business is most well known for its jewellery and home
decorations. Through its continuous innovation and creativity,
Swarovski has managed to shape the face of jewellery fashion for
centuries. Using original techniques, Swarovski has single-handedly
managed to turn crystal into a worthy rival of diamonds.
Swarovski, at the time known as KS & Co, was founded in 1895 by
Daniel Swarovski and Armand Kosmann. The brand was started after
Daniel Swarovski patented an electric cutting machine in 1892. At
first, the company focused only on crystal-cutting taking advantage of
the local hydroelectric power. Slowly “A diamond for everyone"
became one of Swarovski’s mottos and the brand solidified its place
not only in crystal gem production but in creating jewellery as well.
The 1920s, an era which is known for its opulence, brought more
success for the brand. Swarovski crystals were sewn into dresses and
costumes to add to the richness and extravagance of the time. The
brand steadily grew and in the 1980s Swarovski opened their first
Swarovski has several subsidiaries. Tyrolit was founded in 1919 to
produce polishing and grinding tools. 30 years later in 1949,
Swarovski Optik was founded as a result of Wilhelm Swarovski,
Daniel’s son, creating a pair of binoculars.
Modern Day Swarovski Jewellery
Since its foundation, Swarovski has expanded its business in many
areas, from jewellery and watches to glass sculptures. Even more
than 125 years later, the brand is still family ran. Recently Swarovski
has taken a new creative direction modernizing its product lines and
creating bold new ones to fit the new company vision. Swarovski’s
jewellery is characterized not only by its striking designs but also by
the experience and techniques used to create the pieces. Truly a
master of its craft, Swarovski has earned its position at the forefront
of the industry.