Rotary Watches

Authorised retailer for Rotary Watches. With its Swiss origin and British influence, Rotary provides a unique offering which combines over 120 years of watchmaking expertise with a contemporary design ethos. Rotary is built on three key values, meticulous design, exceptional value for money and superb reputation for service.

Brand History

Rotary were founded in 1895 by Moise Dreyfuss, who was dedicated to creating beautiful, elegant watches. The business grew incredibly quickly and within 12 years Rotary opened an office in London. The iconic Rotary logo was introduced in 1925 and it has only undergone minor changes since. During the Second World War Rotary became the official watch supplier for the British Army, this meant that a Rotary watch ended up in almost every household in the UK and left a lasting impression of the brand on the British public. Over the years Rotary has continued to grow in popularity and you can now find Rotary watches in over 35 countries around the world. Rotary is still owned by the Dreyfuss family making it the oldest family-owned and run Swiss watchmaker.

Proud Swiss Heritage

Rotary have preserved their proud Swiss heritage for 120 years. Rotary continue to craft their watches with the same quality materials and test their watches to ensure they can withstand the rigours of everyday life.

Affordably Stylish

Rotary watches blend the "old with the new" and the "contemporary with the classic" to produce a distinctive design. The majority of Rotary watches fall within the £100-£300 range, making them affordable, luxury Swiss watches. Rotary even offer a number of watches underneath this price range, like the incredibly popular Rotary Gents Vintage Watch which appears in BBC's Sherlock.

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